"Trallallera", "Drommi drommi": these are the names of some of the sandwiches that make up the menu of "Mes'ora", the take away with only Sardinian products which will open in Milan in a few days. Mario Succu, 33 years old from Budoni , faces this adventure with great grit. From his background he has over 15 years of experience in the sector, in particular in the place that historically belonged to his family, a cocktail bar.

Sardinia left her in September 2021, «for the love of my daughter, I wanted to spend more time with her, to see her grow», and therefore – given that the little girl was in Milan with her mother –, packed her bags, here she is in Lombard capital.

First of all «I probed the ground a bit, in reality I was looking for an office to rent to have a physical reference for our package holiday business for Sardinia and to enhance that work», but once the calculations were made and examine the conditions of the stands in shopping centers «I decided to kill two birds with one stone».

Or?

«A place to sell and promote our excellence, and at the same time make known the beauties of Sardinia with our holiday packages. The space inside is not large, there are 10 seats with stools, the other customers can consume elsewhere, in full take away style, and with an open kitchen. In addition, a resale of Sardinian specialties».

Where will it be?

«In the centre, in corso di Porta Nuova. We will open on February 1st.

What do you propose?

«Special sandwiches, made only with Sardinian products that are not found in large retailers, I get them directly from the island. And some things, such as myrtle and cheese, right from Budoni».

Special names on the menu?

«Yes, the sandwiches with the title of the songs: "Pidda pidda l'amori" (take take love), "Trallallera", "Lu zarrettu" (a poor fish), "Drommi drommi", "Domo mea" and " Fiza and su re”. These are the ones recommended by us, then there's a seventh, “Furru caente”».

What's special?

«More than anything else it is linked to a story that takes me back to when I was a boy: a friend's father saw us going out in the morning at 9, and we were back at 6, so he assumed that we were going to the bar again, not satisfied from the night before, and he told us a phrase that sounded like 'a furru caente', with the oven still hot».

But these names will not be easy for the Milanese.

«And that's exactly why there's an inscription on the menu: "Don't worry, we don't know how to read them well either, pronounce them as you like", so they'll feel at ease, without any problems. And I add that, if desired, they can also create their own sandwich, always based on the "moddizzosu", with the ingredients of their choice: pear, raw ham, Sardinian flower, bacon, bottarga, various types of flavored oil, just to name a few » .

Mes'ora seems like an invitation to eat quickly.

«It reflects the philosophy of take away and is the union between Sardinian and Milanese cultures: in Milan they eat in half an hour, we still haven't sat down in 30 minutes».

Did you research the market before starting this business?

«I have worked in this sector for many years and I know that there is a very large catchment area, there are many people who come on holiday to Sardinia and appreciate our land. I am convinced that a product of this type can work more in Milan than here, there is a more open mentality from the point of view of tasting, while we are more tied to our culture and tradition».

Does it have employees?

“Two, from the South Sardinia area: one at the counter and at the till, the other in the kitchen. For home deliveries of the sandwiches we rely on riders from external companies, for the products we deliver them within 24 hours, free of charge in the Municipality of Milan».

Was it difficult to deal with bureaucracy?

«Not at all, the procedures are streamlined, the practices quick».

Excited about the opening?

«A lot, and also a good load. I am convinced that the public will respond well. Already in these days I have received a lot of feedback, other emigrants who are waiting to come to the club on social media have wished me good luck, in this great solidarity we Sardinians never deny ourselves ».

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