“Everyone must have the right to access and attend university courses”. This is the message of the commercial "Do you need a hand?", created by the ERSU of Cagliari and Sassari with the aim of telling, through the rhetorical figure of the metaphor, the reflective state full of doubts of those approaching the University, of those who dream of continuing their studies, of those who need guidance or help to embark on the path of self-fulfilment.

And so, for the second consecutive year, the two Sardinian institutions form a network and join forces to launch, through a campaign carried out by male and female students, the new calls for tenders for the provision of essential services for the university life of those deserving ones, with particular income conditions. Thanks to these notices, in fact, they will be able to access: scholarships, accommodation places, free meals and many other benefits. Sassari and Cagliari - led respectively by the general managers Libero Meloni and Raffaele Sundas - have therefore again chosen to collaborate with the aim of speaking to the boys and girls using their own language.

The project for the new communication campaign was born from the idea of actively involving girls and boys in all phases of its creation: from conception to writing, up to directing the commercial and the reels. Sponsor the new tender of the two Ersu of Sardinia, simultaneously contributing to the training of male and female students. Presented today at the Nanni Loy Theater in Cagliari, the goal is therefore to attract the target (young people and families) with a new idea based on an empathetic approach that highlights the opportunities offered in the field of the Right to Study by identifying with the difficulties of a family that has to bear significant costs for the education of their children.

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