New stadium of Cagliari, "Sardinian DNA" for the wellness center and hotel rooms overlooking the field
The company has signed agreements with two giants in the hospitality and wellness sector: Accor and Snow Group. Project details
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A partnership with Accor, for the hotel. And one with Snow Group for the large space that will be dedicated to wellness. Cagliari Calcio announces agreements with two giants, each for their own sector, who will work alongside the club on the evolution of the project for the new stadium.
The official note arrives while awaiting the vote in the City Council for the confirmation of the public interest of the work and the consequent convening of the decision-making Conference of Services. The public tender will follow, in which the Newco formed by Cagliari Calcio and the Costim Group will also take part. All, while the unknown remains on the 50 million that had been insured by the Region: a sum linked to a program agreement with Palazzo Bacaredda on which discussions have not yet begun.
«We are happy to announce the agreements with two leading international companies in their sectors. For us it is a source of great pride, as well as a tangible demonstration of the great commitment that the club places in the project for the new stadium in Cagliari», explains the Business and Media director of Cagliari Calcio, Stefano Melis.
«The paradigm, which as developers we have adopted in our business model, presupposes the creation of real estate infrastructures in which the user enjoys a level experience. The shared ambition with il is precisely to make the new stadium in Cagliari a destination», adds Jacopo Palermo, CEO of the Costim Group.
The hotel will open under the Mövenpick banner, linked to a convention centre. It will have 122 rooms, most of which have a view of the sea or the football field, and a rooftop bar and restaurant with swimming pool and a privileged view of the Cagliari coast and the pitch.
«The strategic position and the excellent restaurant offer, characteristic of the brand, will make this structure a point of reference in the city. A special thank you for Cagliari Calcio's trust in the Mövenpick brand and in our partner Amapa, who will manage the new structure», commented Mattias Innocenti, senior director development Southern Europe at Accor. A group that in the hospitality sector offers services in over 110 countries with 5,400 facilities, 10,000 catering spaces, wellness services and flexible work spaces.
The wellness project, on the other hand, will come to life thanks to the agreement that the company and Costim have signed with Bbspa_Group and Snow Group for what is defined as "a new concept of extremely innovative and valuable "Urban Destination Spa" for the whole city".
The bbspa_Group worked on the study and design of a spa of about 4,000 square meters, "which is planted on football ground but which has its roots in the DNA of Sardinia", reads the note. He continues: "The We Think team of bbspa_Group conducted an accurate and strategic audit to collect all the information on the site, including market analyses, feasibility and marketing studies to analyze the scenario in which the structure would be built and define a Spa concept perfectly fitting with the local reality. The management of the SPA, on the other hand, will be entrusted to Snow Group Italia, the Italian branch of the French parent company which manages over 60 in Europe".
«The biggest challenge was to come up with an innovative and functional concept at the same time, which would find space in an anomalous context for a Spa», declares Régis Boudon Doris, CEO of bbspa_Group, «our "local" approach saw us engaged in an in-depth study of Sardinian culture and traditions, which has allowed us to devise a unique concept in the world that I consider successful since we have been chosen as partners for the realization of the project. The future "Urban Destination Spa will be a well-being experience strongly imbued with Sardinia's DNA, and will allow the secrets of well-being of this land to be known to the whole world, i.e. sacredness and longevity".
Enrico Fresu
