“Bring it to your heart”, the new campaign against the theft of sand from Sardinian beaches

Gianfranco Zola, Bianca Atzei, Giorgia Palmas and Filippo Magnini are the testimonials of the new campaign "Bring it to the heart", the initiative of the Customs and Monopolies Agency, in collaboration with the Sardinia Region, to raise awareness on the theft of sand, shells , pebbles and stones from the beaches of the island. “Souvenirs” that every year especially tourists take away in bottles and bags that they place in their luggage.

Today the first advertisement was released with the former champion of Naples, Parma, Chelsea and Cagliari, as well as the Azzurri national team, who recalls his experience with the rossoblù shirt: "I started playing on clay courts in Sardinia and goal after goal I played in the most important states of Italy, Europe, and then .. I came back "says Zola, remembering" because Sardinia stays in your heart ", adding that" you don't need to take a shell away ".

The spots will be broadcast on the social channels of the ADM and the Region and broadcast on the screens of the airports and ferries connecting with the Island.

The thefts of sand and pebbles, as well as damaging the environment, are sanctioned with a fine that can reach 3 thousand euros.

(Unioneonline / ss)