«Here in Italy they want to kill a bear , let's do something». This is the message that Simone Masala, a 47-year-old designer from Cagliari, sent to artificial intelligence experts from all over the world. Where man cannot reach, this is the meaning, art can reach: the plan, sending a message using images and trying to save the now famous bear Jj4. The mobilization was immediate: from Taiwan to Malaysia, via France , artists got their hands on software, making ideas run wild.

There are those, like the French Mollet, who thought Jj4 behind bars, like in a cell. Simone, on the other hand, imagined her lying in a meadow, together with the three cubs: «What is happening is a death sentence, and it doesn't exist in Italy», he says, «I'm not saying that the bear should stay in the courtyards of the schools, but yes in a reserve ». The other artists have taken the cause to heart, also putting their important social following at the service: «Only in this way can we let the whole world know».

That of artificial intelligence, on the other hand, is a world yet to be discovered: «In this case», explains Masala, «we are dealing with software "trained" with data , with billions of images: they are studied by the algorithm to create drawings». At this point it is natural to ask how man intervenes in the process: «You tell the software what to do. It's not enough to say "draw a bear", you have to give it the details. What makes the difference between an artist and anyone who can use it is creativity . Like when a beginner uses a professional camera. It's not enough to make great shots».

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