Ferragni, another spotlight on Trudi dolls. And the government is working on the transparency law

After the pandoro and the Easter eggs, now the Trudi doll.

There is another commercial operation that risks turning into trouble for Chiara Ferragni. This was revealed by La Verità, according to which the Milan prosecutors and the Financial Police investigating the Balocco pandoro and the Dolci Preziosi Easter egg would have turned a spotlight on the initiative which dates back to May 2019 and which concerns the Trudi-Limited doll 34 centimeter edition that reproduces the influencer.

«Since many of you loved the Chiara Ferragni doll that we created for our wedding, we decided to create a limited edition of the Chiara Ferragni Mascot - as it was presented - it is now being sold on The Blonde Salad and all profits will go to Stomp out bullying, a non-profit organization to fight against cyberbullying, a topic very close to my heart ."

THE LAW – Meanwhile , the government wants to bring home a law for transparency in charity : «There is a question of transparency on charity that perhaps needs to be worked on», Giorgia Meloni said in a press conference, and in the wake of the so-called Pandoro -gate, work is underway on that, which, writes Il Messaggero, « someone, in the corridors between Montecitorio and Palazzo Chigi, has already christened as the "Ferragni law"».

The objective they have set themselves in Fratelli d'Italia «is to restore order in the "wild west" of charity». And above all to prevent unfair commercial practices and suggestive marketing campaigns to promote causes that, on balance, risk being beneficial to have very little. The Prime Minister, "as far as we know, has already mobilized the government offices in recent days asking for 'information' on the subject. And both from the Ministry of Labor and the Ministry of Economy, which have a direct role in everything concerning the Third sector, they got to work, highlighting a series of critical issues in the current legislation".

We therefore want to develop «a law that essentially requires those who claim to do charity (primarily companies and societies, which by virtue of the charitable cause supported could see their sales increase) to disclose those figures. And to do it by going into detail." Among the ideas under consideration «is that of ensuring that it is specified whether the sum to be donated has already been arbitrarily set (and perhaps already given) or whether it depends to some extent on the performance of sales. And, in the latter case, what percentage of the profits will be allocated to the cause in question."

I will also focus on sponsorships: «The intention, essentially, is to make the consumer aware of whether any partnership with a testimonial who lends his/her image to launch the product in question (such as an influencer could be) is or less paid. Indications, these, which in the case of a product sold "on the shelf" could also end up on the label, perhaps with an asterisk where it is specified that part of the proceeds will be donated to charity".

(Unioneonline/D)