The talent of two Sardinian producers is behind the success of Sayf, aka Adam Viacava, the Italian-Tunisian rapper and rising star of the Genoese scene who will make his Sanremo debut with "Tu mi piaci tanto" after being crowned the breakout artist of 2025.

His first EP, "Se Dio vuole", featured collaborations with Cagliari native Simone Pisano, aka Riva Undici, and Venom, aka Niccolò Carta, from Solarussa : in particular , the viral hit "Chanelina Soubrette", Sayf's hit (feat. Disme & Ele A) with 5.5 million views.

Pisano, 27, a producer and DJ with an eclectic sound that blends hip-hop, rap, electronic music, and house, is part of the Sugar Music roster. He has produced for some of the biggest names in the music scene : he co-wrote "Sto bene al mare" by Marco Mengoni (feat. Sayf & Rkomi), and produced "Costolette" by Nerone (feat. Salmo and Jake La Furia) with Verano (di Monserrato). In 2022 , he contributed to the soundtrack of the Sky series "Blocco 181 – Gangs of Milano," working with Olbia-born Salmo, Ozieri-born Luciennn, and Verano. Last year, he performed on major stages such as the Verona Arena and Milan's Lebonsky Park (with Shari) in front of over 40,000 people.

Carta, 26, also a hip-hop and electronic music producer and DJ, has collaborated on several projects with local Sardinian artists such as Frizz and Orlee. In recent years, he has also produced for Nerone, Roberto Budget, and Mondo Marcio, along with Luciennn and Lee Van Beatz of Assolo.

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