The most authentic Sardinia, the archaeological beauties of Nora, traditional food and the island's food and wine excellences. All this and much more will be the menu of an extraordinary event, with mind-boggling numbers and unprecedented in Sardinia. At Chia Laguna, from tomorrow to June 4, the final event of the UK ITT will be held, thanks to the prestigious synergy with the Italian National Tourism Board (ENIT) and its headquarters in the United Kingdom (ENIT UK) , the Pula Cultura Foundation in collaboration with the Municipality of Pula have signed a historic agreement to host the highly anticipated final event of the UK ITT.

The closing of the event will take place in a place full of history and magic: the ancient city of Nora . Here, 300 British stakeholders among the most influential and followed in the tourism scene, will participate in an exclusive tour that will guide them to the discovery of the Nora Lagoon and the archaeological area of Nora. Their words, images and stories will inspire thousands of readers and travellers around the world to choose Sardinia as their next dream destination.

To further enrich the experience, a refined tasting of local food and wine excellences offered by the Fradis Minoris restaurant, which will allow guests to have a taste of the most authentic Sardinian culture, giving them a sensory journey through flavors, aromas and traditions and of course archaeology. Aware of the strategic value and potential media impact of the initiative, the Nora Lagoon has chosen to enthusiastically support the event, contributing substantially to its realization thanks to the support of the international tourism consultant who worked closely with the Foundation, Ilenia Cocco. It will be a historic moment: for the first time, Nora and the Nora Lagoon will present themselves united to the world of local and international press, ready to tell their beauty, their uniqueness and their vision. A unique opportunity to project the territory onto the global stage and attract new flows of tourism, clearly of quality.

"Hosting the final event of the UK Itt is a great opportunity for us," explains the mayor, Walter Cabasino. "Thanks to this event, we will be able to shine a spotlight on the archaeological and naturalistic attractions of our territory, a precious moment that will allow us to have the attention of journalists and tour operators from all over the United Kingdom. The promotion of Pula as a destination also involves events of this type."

The event will also be a great opportunity according to Clara Pili, director of the Pula Cultura Diffusa Foundation : «The Foundation is working in close synergy with Northern European operators to promote Nora and its territory in the less frequented months of the year. The goal is to attract visitors in strategic periods, focusing on the growing interest of Nordic tourists. For this reason, 300 journalists and specialized bloggers will be invited to live a direct experience in the territory. The initiative is made possible thanks to the collaboration with the Nora Lagoon and numerous local operators. Everyone has actively contributed, understanding the value of the project. The aim is to build a strong, coherent and shared image of the territory. A unitary vision capable of generating appeal and enhancing the entire area».

For Daniela Fadda, head of Ceas Laguna di Nora, hosting so many professionals from the English tourism sector will offer a nice ticket to see the beauties of Pula : «Creating a system means presenting a territory in its entirety and highlighting all its peculiarities, thanks to the collaboration with the Foundation we will be able to offer tourists an overall vision, and present Nora in all its splendor. This collaboration gives rise to a deeper relationship, which starts from the single ticket for visiting the archaeological excavations and the lagoon, to then enhance our capacity to attract in organized visits. In fact, even the wetland becomes an archaeological park, and will be able to show treasures such as the ancient remains and the Roman quarry».

© Riproduzione riservata