“Sardinia, Nuraghi and GDP”. This is the title of the conference organized at the Manifattura Tabacchi in Cagliari, focused on the Nuragic civilization as a "brand" of Sardinia with great development potential.
Numerous speakers: Pierpaolo Vargiu, president of the Association “Sardinia towards UNESCO, Giacomo Spissu, Maurizia Angelo Comneno, Francesco Bandarin, Gianfilippo Cuneo, Ferruccio De Bortoli, Guido Venturini.
On the occasion, the data of a study carried out by OC&C Strategy Consultant in collaboration with Eumetra, entitled “Sardinia – The island of nuraghi. The hidden treasure" , focused precisely on the great potential represented, for tourism and development, by the nuraghi present in Sardinia.
Often unexpressed potential: just think that, according to research data, less than 10% of those arriving in Sardinia visit the Nuragic sites and they are mainly foreign tourists.
How, therefore, can we fully exploit this heritage (unique in the world), which is often not adequately "publicised"?
Possible answers to the question were also illustrated at the conference, in light of a series of surveys carried out by Eumetra on a sample of over a thousand people on exactly what could make nuraghi more attractive.
Any examples? 36% of those interviewed would like to see the guided tour service strengthened at the Nuragic sites, while as many as 65% ask for adequate information services, audio guides, interactive exhibitions and multimedia presentations.
And, again from the interviews, interesting ideas emerged on possible "combinations" to the simple visit to the site. That is: horseback riding (reported by 31% of those interviewed), cultural shows or traditional events (30%) and, further down, offers of typical food, archeology workshops, trekking or mountain bike excursions.
In short, we need to rethink the tourist offer strategy linked to the Nuragic sites from the beginning, with the aim of attracting more and more visitors.
