Music, tourism and economy: Red Valley teaches at the University of Olbia

At Red Valley School . It happens in the great hall of the Olbia university campus , where Luca Usai takes the chair to give a lecture to the students of the degree course in tourism economics and management .

This morning, introduced by Professor Lucia Giovanelli and Settimo Nizzi, mayor of Olbia – the city that hosted the event last year, and will do so for another three years, starting this summer, when on the Olbia Arena stage between on 12 and 15 August, artists such as the Black Eyed Peas and Article 31 will take part – the CEO and Event manager of Magma Events, the festival's organizing company, described the event and its impact on the territory .

Starting from an assumption. «Olbia – Usai said – is a suitable city to host this kind of event». Difficulties abound. «Among other things, organizing a festival like Red Valley involves planning the area and managing the people who will work there , from security to services, and the artists, who we choose months before the event based on what we like and the public will like it, but also because of their desire to come to Sardinia», explained the manager from Ogliastra.

"But events like this - he added with a touch of pride - represent a driving force for the area both in terms of tourism and culture : last year for Blanco the TicketOne portal recorded a traffic record never seen before, not even with Coldplay, and of the 70,000 visitors during the days of the festival, only 30 percent were residents of Sardinia».