«For the first time, I have become the majority shareholder of Chiara Ferragni Brand».

The influencer herself announced it on social media, thus rising to 99% of Fenice srl, owner of the brands and the company overwhelmed by the pandoro-gate case. The entrepreneur held 32.5% of the capital, the entrepreneur Pasquale Morgese 27.5% and the other 40% was in the hands of the former president Paolo Barletta (later replaced by the sole director Claudio Calabi).

"It's not just a question of quotas or percentages: it's a beginning," Ferragni explains today, defining the decision in a post titled "To new starts and to whatever they might be," "a concrete step. It's the choice to get my hands on my story again, without delegating, without pretending that everything is fine when it's not. It's taking on the weight and the beauty of leading, deciding, changing."

For Ferragni, it's about "being free for the first time to carry forward my brand and my name."

"I don't want to tell a fairy tale, fairy tales don't exist," he concludes. "But I know I'm trying to build something new. With effort, clarity and responsibility. I won't tell you about a perfect rebirth, I can't even live that. I'll tell you about reality: full of ups and downs, imperfect, mine. And this is the only point from which to start again."

The capital increase, in which Ferragni participated only, obviously changed the internal weights, diluting the other two shareholders . The fashion entrepreneur thus rose to 99%, with Morgese in the minority (he would have subscribed only a minimal share, maintaining the rights of a shareholder).

According to the minutes of the last shareholders' meeting of Fenice Srl, the overall restructuring operation is around 6.43 million euros. Of these, 50 thousand euros represent the increase in share capital, while the premium of approximately 6.38 million is almost entirely intended "to cover the residual losses".

(Online Union)

© Riproduzione riservata