Easter 2026 is approaching, and in preparation for the holiday, the tradition of buying and consuming chocolate eggs, dove-shaped cakes, and other sweet treats to set on the table is being renewed.
This tradition appears particularly deep-rooted in Sardinia, given that the provinces of Sassari and Cagliari stand out nationally for their greater willingness to spend, with 18% and 17% of consumers spending between 61 and 100 euros.
This is what emerges from an analysis conducted by the DoveConviene-Shopfully Shopping Observatory, on a sample of over 4,100 people in Italy.
The study also highlights how Oristano is among the provinces where a sharper reduction in purchases is expected, with 28% of consumers declaring they intend to buy fewer eggs than by 2025. Despite this, Oristano remains among the provinces with the most intense purchasing, with over a third of consumers (36%) planning to purchase 3–4 eggs.
At a national level, according to the survey, almost 3 out of 4 Italians (75%) will buy Easter sweets , confirming a tradition still deeply rooted in consumer habits.
The analysis highlights that industrial chocolate eggs remain the most popular product, especially those featuring characters, chosen by over half of those interviewed (54%). Alongside these, there is high interest in artisanal Colomba cakes (32%), followed by industrial Colomba cakes (25%), artisanal eggs (34%), and traditional local sweets (17%), which maintain an important market niche. Easter remains an "abundant" celebration: 8 in 10 Italians will purchase more than one egg, opting primarily for quantities between 2 and 4 (62%). However, a comparison with 2025 suggests greater caution: nearly 1 in 5 Italians (19%) expect to purchase fewer chocolate eggs, primarily due to rising prices.
(Unioneonline)
