About 14 million Italians have planned their holidays for the week of August 15th, during which they will spend a total of 7 billion euros.
Among the most popular destinations, according to the Confcommercio Tourism Observatory in collaboration with SWG, there are Liguria, Trentino Alto Adige, Calabria, Campania, Puglia and Emilia Romagna in the first places, followed by Sardinia and Sicily. Cities of art and small villages together account for 10% of preferences and you have to add destinations in the countryside, lakes and places surrounded by nature to add a further 17%. Apart from 34% of interviewees who will spend the anniversary in their own or rented second homes - or from friends and relatives - for those who remain, the most popular accommodation solution is the hotel - for 4 out of 10 - followed by b&bs - with over 22% - while campsites, resorts and villages total a further 15%.
Given the choice, 2 out of 10 Italians would take their main summer vacation in mid-July. There are essentially two reasons behind this preference: the search for lower prices and the attempt to avoid crowding. However, there is 16% of "aficionados" who expressly opt for mid-August because it is the period in which the destinations are more alive, enlivened by cultural events, shows and festivals.
(Unioneonline/ss)
