Italy is the European country in which Black Friday - which will be Friday 26 November - is more successful, with an assumed higher spending budget than in the other states of the Old Continent.
This is confirmed by various surveys on consumption habits in these days of the year, so much so that we are now talking about November as the Black Month.
The research carried out by Idealo shows that 65.6% of Italian online shoppers say they are interested in buying a product against 55.7% of Spaniards, 49.8% of Germans, 44.4% of Austrians and the 36.6% of the French.
A result also confirmed by the Shopify survey: in view of the weekend of discounts, 86% of Italians plan to make purchases (it was 84% in 2020) with an average total receipt that is around 372 euros each and which rises to € 486 for families with children and € 411 for men. Higher numbers than in other European countries such as Spain (82%), France (75%), Germany (65%), the Netherlands (61%) and the United Kingdom (55%).
The same evidence emerged from the Pwc research: the Italian consumers interviewed are willing to spend more than in the past, mainly for children's and adult clothing.
The young people of Generation Z (those born between the end of the nineties and the end of the 2000s) and the Millennials (those born between 1981 and 1996) who will shop mainly from mobile phones (66%), through the App, will spend the most. for shopping (24%) and social media (17%). Among them, the preference is for buying on Instagram (57%) and Facebook (46%).
The most sought after products will be those of electronics and household appliances: smartphones, game consoles, espresso coffee machines and food processors.
(Unioneonline / F)
