Agri-food, the excellences of Cuore dell'Isola throughout Europe
Crai initiative to conquer new markets in the name of quality production
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Sardinia is increasingly traveling towards international markets under the “flag” Cuore dell'Isola , a project (born from the Abbi della F.lli Ibba group) dedicated to the production of Sardinian agri-food excellence made with only raw materials produced in Sardinia and developed in close collaboration with over 50 companies in the area. A brand that supports the Sardinian supply chain and tells, through its products, the identity of the Island .
Cuore dell'Isola expands its presence in the network of CRAI Distribution Centers throughout Italy and reaches the international market thanks to the partnership with CRAI and Cortelazzi.
As stated in a press release, « in 2024 the brand reached a turnover of over 9 million euros and today it takes another step forward in its growth path: thanks to the agreement signed with CRAI Secom, the Cuore dell'Isola products will be distributed in the main Distribution Centers of the Group, bringing the authentic flavors of Sardinia to the tables of Piedmont, Lombardy, Liguria, Valle D'Aosta and throughout Central Italy . A widespread network that consolidates the presence of the brand and enhances local production through a supply chain based on quality and territorial identity».
Thanks to the collaboration with CRAI and Cortelazzi, « Cuore dell'Isola will also be a protagonist in the Eastern European markets, particularly in the Czech Republic, Slovakia and Hungary , bringing the authenticity of its products to an ever wider audience. In Cortelazzi stores, exclusive dedicated spaces will enhance the value of the brand thanks to special covers and targeted initiatives for each product line, transforming the moment of purchase into an opportunity for discovery and involvement».
"We started from Sardinia with the aim of making our local products known and valued, creating an ethical and entirely Sardinian brand that would promote the territory through a concrete model of circular economy. Today, thanks to this agreement with CRAI and Cortelazzi, we have reached a fundamental goal for the national and international diffusion of the brand", says Antonello Fois, President of Cuore dell'Isola. "It is a concrete opportunity for our producers and a way to bring a piece of Sardinia to Italy and abroad every day".
(Online Union)
