US program, training, and communications to make Sardinian companies more competitive
The second edition of the project promoted by the L'Unione Sarda group was presented to Gallura entrepreneurs.The presentation in Olbia
Per restare aggiornato entra nel nostro canale Whatsapp
After the workshop in Cagliari, the “US Program” project promoted by the L'Unione Sarda group stopped in Olbia .
The presentation was hosted in the conference room of the Archaeological Museum and saw as speakers the publisher of the L'Unione Sarda group Sergio Zuncheddu , the general director Lia Serreli , the director of the newspapers Emanuele Dessì and the director of the Sda Bocconi Business School Marina Puricelli , who illustrated to the participants the details of the second edition of the project , which aims to make Sardinian companies more robust and competitive .
The key words of the US Program are qualified training , effective communication , and concrete services to support the business world on its journey. On the training front, the project involves some of the most authoritative Italian and international institutions: in addition to Bocconi, Il Sole 24 Ore Professionale, Luiss Business School, and the University of Cagliari . These initiatives are complemented by special events dedicated to governance, digital transformation, and generational transition.
Below are the interviews with Lia Serreli and Marina Puricelli: