"We are happy to strengthen our presence in Cagliari with a new store that focuses on people and their daily lives." This is the consideration of Giangiacomo Ibba, president of the Abbi Group on the day of the opening in Cagliari of the second Tuttigiorni store, a format, adds Ibba, " that was created to simplify shopping, make it more accessible and sustainable, responding to the concrete needs of those who choose to buy with awareness."

Tuttigiorni's growth path materializes today with the opening of the supermarket in viale Monastir 128, the second in Cagliari, the seventh nationwide, "designed to make shopping more accessible, simple and closer to the real needs of those who experience it", as stated in a press release. "The store is open every day, from Monday to Sunday, from 7 to 24, to offer a convenient, flexible and truly everyday shopping experience".

"With this opening," continues Giangiacomo Ibba, "we are giving substance to a vision that goes beyond the traditional concept of a supermarket. A place designed to offer a shopping experience that is attentive to daily needs, capable of promoting a food culture based on authentic products, rooted in the territory, and on sustainability experienced as a guiding value in everyday choices, without ever sacrificing quality and convenience."

Tuttigiorni has branded products in its DNA, "carefully chosen and designed to offer quality, taste and savings", we read in the press release. " The Crai, Piaceri Italiani, La Rosa dei gusti and Cuore dell'Isola lines represent a complete and accessible proposal, capable of enhancing short supply chains and the link with the territories. In particular, Cuore dell'Isola collects products 100% made in Sardinia, created in collaboration with over 60 small and medium-sized local businesses".

As Roberto Comolli, General Manager of Food 5.0, points out, «we don't just change the label of industrial products: we design our own brand lines through real industrial work, which starts from the definition of the recipes and ends with the packaging, with the aim of building a distinctive identity that is consistent with our values».

In the store, every morning from 9 to 10, the “ Coffee with the director ” appointment returns: a moment of listening and informal discussion. «The attention to well-being», is highlighted again in the press release, «is also expressed through the presence of a nutritionist , available to offer advice on proper nutrition, and in the “ Green Corner ”, where seasonal fruit and vegetables are also offered ready-made, ideal for a fresh and light break and where customers can also compose their favorite salad as they like».

(Online Union)

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