It has the aroma of victory, money and the most extreme political narrative. The President of the United States, Donald Trump, proposes a new line of perfumes called “Victory 45-47”: a fragrance “for those who want to win”, directly inspired by his figure and his very personal cult of image.

Trump announces via social media, on his platform Truth Social, the birth of his latest commercial project.

A perfume that is a concentration of Trumpian rhetoric in a bottle: gold, power, success and resilience, put in a 100 ml bottle and sold for 249 dollars.

Making the product even more “Trumpian” is the packaging: the package features a golden statue of the president, similar to an Oscar, in an elegant suit and with the celebratory writing “45-47”, to evoke both the past (45th president) and the political present (47th).

On the website dedicated to the line, the description leaves no room for doubt: it is a "bold, iconic perfume, perfect for collectors and supporters of the president."

The men's version is designed for "men who drive their goals with strength and determination," while the women's version promises to "capture confidence, beauty and unwavering determination."

After the $500 gold sneakers, the limited edition silver coins and other “Trump Won 45-47” branded gadgets, the tycoon continues to transform his political identity into an all-out personal brand.

(Unioneonline/Fr.Me.)

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