Tourism, in Sardinia we are heading for a full house: 35% of hotel rooms have already been booked

There are only a few weeks left until the start of the summer season and we are already approaching full houses in the approximately five thousand accommodation facilities in Sardinia. This is predicted by the forecast models based on purchase data collected in real time by management software and processed by the AlbergatorePro data center: as of March 20, 2024, 35% of hotel rooms are already booked for the summer season. 15 percentage points more than last year when, on the same date, it was 20%.

The Average Daily Rate also increases: calculated on a double room with breakfast included , it rises by 7% compared to last year, reaching €137.

The data that illustrates the state of health of the sector, together with strategies to improve the quality of hospitality and visitor loyalty, will be presented on Thursday 11 April at the Hotel Felix in Olbia during a free event open to all operators in the sector. hospitality sector.

The meeting is organized by AlbergatorePro , a consultancy and training company with a community of over ten thousand hoteliers, and is part of a cycle of training opportunities based on sharing organized by the Pro Loco of Santa Teresa Gallura. The specific objective of the event is the comparison of strategies and success cases linked to the territory.

«The data collected shows not only that we are moving towards a general increase in turnover for the sector, thanks to inflation and energy price increases, but that the culture of advance booking is consolidating to avoid running into high overnight stay costs. Reaching saturation point first has a positive impact both on the tourist's wallet and above all on the quality of the service that the hotelier can provide. With the possibility of planning in advance, operators in the sector have the opportunity to organize themselves for the season, also in terms of finding an adequate numerically and professionally qualified workforce. The quality of the service, in fact, is one of the main drivers of loyalty together with marketing strategies", explains Gian Marco Montanari, CEO of AlbergatorePro: he will speak together with the co-founder Daniele Sarti, who will talk about artificial intelligence in hotels.

(Unioneonline/D)