Emanuele Ragnedda raises. The next vintage from his Conca Entosa cellar in Palau, the Vermentino Disco Volante Igt 2021, which has hit the headlines in recent weeks for being the most expensive white in Italy, will be sold at 1,800 euros per bottle, today it is at 1,400 euros .

Just over a thousand bottles produced, about 400 sold, mostly included in the wine list of prestigious restaurants, but also in the wine bars or galleys of wealthy customers who love to consume a precious product. The jewel of the house grows among the seven hectares of vineyards set among the granite rocks three kilometers from the sea in Palau, along the north-east coast of Sardinia, between Arzachena and Santa Teresa di Gallura, facing La Maddalena and Corsica. Flying saucer is already destined for an even more daring launch.

«The next vintage the price will rise to 1,800 euros - announces Ragnedda, 39 years old, son of Mario, founder and former owner of the Capichera winery - A ram's head of the company's production which has wines for 30 or 50 euros, the result of a market research, a guaranteed number of requests, a pinch of provocation linked to one of his visions».

«Sardinia - he explains - with its microclimate, terroir and a heritage of native vines, has exceptional products and high professional profiles that allow it to bring high-end and very high-end, highly appreciated wines to the international market that are often devalued. I'm fighting - he confesses - for Sardinian wines to be given the right value. I hope that other colleagues and colleagues will follow the example».

The decision to raise the price bar by a lot for niche markets pleases Piero Cella, the oenologist who worked on it in the production of the Disco Volante: «I'm often asked: is it worth 1,400 euros? Everything is very relative. In this white there is the ability to tell a territory. A provocation? Or a way to wake up and underline how Sardinian wines can fully enter the high-end markets».

(Unioneonline/lf)