The "Buy artisan in your city" campaign is back, the appeal to consumers: "Buy Sardinian"
Choosing the excellence of the products and services created by small local businesses means supporting the "made in Sardinia" even during the holidays
During the month of December, Sardinian families will spend 616 million euros on products and services created, in particular, by small artisan businesses on the island.
The figure is 2.8% lower than last year and is equivalent to 18 million less. The estimate is from the Study Office of Confartigianato Imprese Sardegna , which underlines how most of this expenditure will be destined for the table , with food and drink products for 409 million euros and 206 for other typical Christmas products and services.
«The artisan Christmas gift is perfect for everyone – says Maria Amelia Lai, president of Confartigianato Imprese Sardegna -. A local gift also means supporting not only the entrepreneur, his employees and their respective families, but also the artisan knowledge and well-being of the community, guaranteeing both the remuneration of the work and local production factors and the tax revenue necessary to support the welfare system".
«In view of Christmas shopping, we have decided to launch the "Buy craftsman in your city" campaign , so that Sardinians can choose nearby shops, artisan shops and local products - underlines Daniele Serra, Secretary of Confartigianato Imprese Sardegna - now more that we never need to support local businesses, brought to their knees by expensive bills, by the crisis and by online competition. The products of our territory have an excellent quality . In a logic of promotion, enhancement of the "made in Sardinia" and revitalization of the local economy, we invite everyone to buy local products».
The appeal of Confartigianato Sardegna therefore is to "buy local", from the shops and companies of the various territories.
(Unioneonline/vf)
