A Sardinian company is the winner of the "Brand of the Year 2023-2024" award , the Italian version of Retailer of the Year , the largest consumer survey in Europe. On the podium, for the "Do it yourself and home maintenance" category, CFadda's 100% Sardinia brico . The awards ceremony took place on 8 November in Modena, in the prestigious Enzo Ferrari Museum. In the final with national and international brands, the company also received a second recognition, that of “Web Italy Brand of the Year” . In this edition, the 16th, 320,238 consumers expressed 528,200 preferences in favor of the 550 Italian brands competing.

For Beatrice Orlandini of SEIC-Studio Orlandini , responsible for the award for Italy , the recognition is a sounding board for the unquestionable opinion of consumers. The consumer is a great resource and as such must be listened to. “From Sardinia it is not easy to compete with high-level national and international brands, but the commitment of our collaborators validates the rule that passion can transcend global challenges, creating an authentic and lasting bond with customers." President Roberto Fadda and vice-president Francesca Fadda accepted the award.

(Unioneonline)

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