Three thousand six hundred euros . A record sum for the rite of s'imbidu . Never before in the entire history of the Festas de sartu . With this sum , Giuseppe "Geppo" Pinna, a chef from Tortolì, won the San Gemiliano auction .

The challenge lasted almost five minutes, starting with three contenders (in addition to Pinna, Daniele Salerno and Dino Orrù) and continuing, after a few moments, with a close two-way contest between Pinna and Salerno.

It took 43 re-bids before the duel, steeped in suspense and emotion, was put to an end.

All driven by votive intentions, the challengers gave life to an intense battle that enthralled the large audience, surprised by the size of the offerings.

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