The use of social media is not discussed, although the corrections to be made are different, the approach is different and standardization is not welcome. From Orgosolo the digital marketing expert, Gianluigi Tiddia , states: «Digital communication is strategic , if we talk about tourism promotion, but it cannot ignore one aspect: it must be combined with a strong identity». Here is the phrase to keep in mind, the perfect synthesis of a new path that promises to be full of satisfactions for the 7 towns of Gal Barbagia. The path of Destination Inside Sardinia starts from here: «First we have to know what we are, then think about our publication. The road is "community tourism".

Community tourism

It is the tourist variant that is intriguing, the winning bet for the internal areas, at least according to the Orgolese meeting of recent days. Sector operators and administrators spoke with Gianluigi Tiddia in the fascinating former municipal house studded with murals. They enthusiastically accepted the digital communication expert's proposal which undermines consolidated beliefs. «Today the so-called “experiential tourism” is very fashionable, where a sort of film set is created, in fact an experience, in the hope that the visitor will go there», explains Tiddia : «Well, in my opinion this is not the solution improve. We must focus on "community tourism", where the tourist must enter and experience those places as they really are. He must live a real experience, without fiction." Here is the novelty to grasp, virtuous and easy to implement at the same time. This is where digital tools come in – in the right way. «In this case I'm not just referring to social networks. The offshoots are varied, just think of the opportunities guaranteed by artificial intelligence. Especially in the planning phase, digital can be of great help, both in data analysis and in the phase of choosing who we want to bring to Sardinia." Gianluigi Tiddia points out, with plenty of frankness: «In this case we are not talking about choosing the rich or the beautiful. However, we must choose those tourists who are good for our communities, who can fit in and integrate in the best possible way, without "destroying" our realities."

The bet

Artificial intelligence on the one hand, the strong human value of relationships on the other. This is the singular "fusion" to be invoked , the path to take towards "community tourism". «Many years ago tourists chose us and came to our land precisely to build relationships, because they felt at home here», continues Tiddia: «This aspect has been lost in recent times, and we have become like many others: suppliers of services without great care and attention". In short, the expert warns and urges the recovery of those founding and distinctive values of a people. And in the background the internal areas, ideal testimonials of a tourist turning point to be grasped. «In this way, social media can become protagonists again, together with generative artificial intelligence and tools like “ChatGpt” , because they allow you to connect people and take care of them», specifies Gianluigi Tiddia . Then he adds: «More than social networks as they are used today, in a visual and passive way, we must pay attention to our presence on the Internet, perhaps with a proprietary website. In this way, in fact, we can be "found". Artificial intelligence collects data from static sites, not from conversations on social media."

Gal Barbagia

Participatory events, with current and fascinating themes, started last May. The path is traced from Oliena to Orani, passing through Fonni, Orotelli and Orgosolo. There is no shortage of ambitions. Claudio Perseu, director of Gal Barbagia: «Now we know what to do, how to behave to enhance the internal areas. We must do everything to keep our countries alive, to combat depopulation and give young people a future."

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