In just over 60 days of conflict between Iran and the US, the economy has suffered an unprecedented earthquake and, as often happens, Sardinia's limited market has felt the worst of the blows, incurring additional costs of approximately 40 million euros in bills, fuel tanks, air and sea transport, and mortgages.

But that's not all, because if the price increases in March and April have significantly reduced workers' purchasing power, the risk that the coming months could be even tougher is becoming increasingly concrete.

Trip to the supermarket

The direct consequences? Just take a stroll through supermarkets. The behaviors in the aisles always seem the same. Customers pause in front of the shelves, check prices, compare products, and decide whether to add them to their carts. But something has changed: they look at the price before even checking the product, which often goes back to its original place, leaving carts emptier.

Grocery shopping is no longer automatic, but a constant choice between what you need and what you can afford.

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