The Oscar of Italian advertising remains in Sardinia. For the third consecutive year the Cagliari agency "Relive Communication" is on the podium of the Key Award thanks to the institutional campaign of the Region, "Sure di Sognare", aimed at spreading the "Sardegna" brand in the world.
The spot, broadcast in the summer months on Rai, Mediaset and social networks, established itself in the web spot category alongside the most important international advertising brands (Tim, Wind, Lavazza, Jeep) and in competition with the most established advertising agencies.
The video tells the island through a sequence of evocative images between coast and hinterland, transmitted "with highly cinematic and emotional language" and the music of Emanuele Contis, while the narration is entrusted to the voice of Luca Ward, actor and voice actor.
The award was received in Milan by the director Andrea Iannelli, by the creative director Massimo Moi, and by the manager of the Sardinia Region, Maria Stefania Podda.
"Winning for our land fills us with pride - declared the director Andrea Iannelli - this Oscar rewards our sense of belonging, the desire to create quality and the courage to look beyond, but I would also say the work of many professionals who have done part of the project next to us ".
"The goal - said the creative director Massimo Moi - was to describe our island through a poetic of emotions, creating the same effect that great advertising stories arouse, as if the island became a high fashion brand in to aspire to: a dream that becomes reality ".
(Unioneonline / vl)