Pubblicitas wins the digitalization contract for the new FASS Shopping Centre.

There are stories that cross time, evolve, change shape and technology, but keep their essence intact.

Pubblicitas is one of these: a communications, marketing, and events agency with a technologically advanced printing center, which has grown alongside Sardinia for over fifty years, following a path of ideas, innovation, and courage. Five decades in which the company has seen the world transform and has chosen, each time, to transform with it, believing in the ever-evolving power of technology as a lever capable of amplifying communication and the value of businesses.

Today this story is enriched by a new and important chapter.

Pubblicitas announces the signing of an agreement for the complete digital transformation of the new FASS Shopping Centre in Elmas , set to become the largest shopping center in Sardinia. This innovative space will combine international shops, a vast food court, services, and areas dedicated to entertainment and leisure. The project is closely linked to green spaces, thanks to the creation of a large park designed to improve quality of life and encourage social interaction.

An ambitious project born from the synergy with two leading companies in the sector:

• Tecnovision Ledwall , one of the leading Italian manufacturers of professional LED technologies;
• Fluidnext , an advanced platform for the management and distribution of digital content.

Thanks to the exclusive concession signed with Villa del Mas Srl, the promoter and developer of the Center, Pubblicitas will create and manage the entire digital communications system for the FASS Shopping Center. This ecosystem will center on the largest indoor LED wall tower in Sardinia , a true visual landmark, flanked by a network of digital totems that will guide visitors along the mall's main flow.

A technological structure designed to transform spaces into experiences:

• immersive and contemporary for visitors,
• dynamic and high-impact for brands,
• integrated and versatile for the Center's institutional communications.

The exclusive management of the facilities – planned for a renewable 10-year period – will also include the creation of special 3D content, designed to make messages, events, anniversaries, and key moments in the Center's life unique.

“We are extremely proud to have been chosen to support the creation of the new FASS Shopping Centre,” comments Renato Sanna , project manager and CEO of Pubblicitas. “For fifty years we have been investing in the power of ideas and the evolution of technologies: it is this combination of vision and courage that today allows us to bring one of the most advanced and ambitious digital communication projects of recent years to Sardinia.”

But for Pubblicitas this project is not just technology, screens, or content.

It's a gesture of trust in the region: the desire to contribute to the development of the local ecosystem, expand the strength of the companies that bring it to life every day, and help them boldly project themselves into the future.

A future that, as always in the history of Pubblicitas, is born from the meeting of innovation and vision.