Playboy is back, digital only. And launches the challenge to OnlyFans
Similar principles but with some significant differences: yes to nudity, no to porn, and there will be an editorial team to decide who can create content
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Playboy is back, only in digital version, and is preparing to launch the challenge to OnlyFans.
The last hard copy of the iconic erotic magazine founded in 1953 by Hugh Hefner dates back to 2020, then closing due to financial problems.
Now Playboy is preparing to land on the web, where it will arrive by the end of the year: "A new platform for real connection", is the slogan that accompanies the announcement. The protagonist of the first digital cover is the model Amanda Cerny, photographed wearing the classic bunny costume and sitting on a rocket projected towards the future.
The challenge to OnlyFans has been launched, the principles are similar but the differences between the two platforms are not few. In the meantime, the magazine's editorial team will do preventive control work on the contents. Not everyone, unlike OF, can become a content creator. On Playboy you have to be accepted by the editorial team. There will also be no space for porn and sexually explicit content, nudity accepted instead.
For the rest, users will be able to interact with the creators who, like on OnlyFans, will be able to publish uncensored content and give subscribers exclusive access to their lives. A premium subscription is also possible to interact directly. There will be digital covers of the magazine, for which the creators themselves will pose.
«Our portal will be the Playboy magazine of the twenty-first century», said Rachel Webber, brand officer of the company, explaining that «we have decided to put the power of content creation in the hands of a creative community, giving them the tools to interact and monetize directly with users».
(Unioneonline/L)
