Listen: Radiolina is confirmed as the first regional radio station in Sardinia
Music, information, multimedia, interaction and partnership at the basis of success
Radiolina reaches a great milestone and confirms itself as the first regional radio station in Sardinia . Based on the latest report released by Ter (the Radio Editors Table), it was first in all the data rankings for the first half of 2023 : AQH (the average quarter of an hour that measures the number of listeners tuned into a given radio station every quarter of an hour), AVERAGE DAY (number of different people who listened to a given station for at least a quarter of an hour), 7 DAYS (over the seven days listener who declared having listened to the radio in at least one of the seven days).
And among the factors that have determined this success there are undoubtedly the special initiatives, the interaction with commercial partners, with sporting and cultural events on the island .
For example Radiolina was present at the Marrubiu carnival, hosted Laura Pausini, Valerio Mastandrea, Federica Sciarelli, Massimo Giletti, and again Luigi Manconi, Gherardo Colombo, Edoardo Leo, the big night with Bob Sinclar and will be in Alghero for Akenta. Without forgetting the new cultural partnership with the Teatro Lirico of Cagliari.
The data therefore confirms the choice of many listeners not only for music but also for information, with a renewal of the editorial line which, starting from 30 January, involved the entire cross-media network of the L'Unione Sarda Group . Journalists from Radiolina, from the newspaper, from the unionesarda.it site and from Videolina took turns to offer information, entertainment, sport, music, lots of interaction: Lorenzo Paolini and Mariella Careddu, Francesco Abate, Celestino Tabasso, Maria Francesca Chiappe, Carlo Alberto Melis , Nicola Scano, Enrico Pilia and Alessandro Pili, Lorenzo Piras, Francesca Figus, Luigi Almiento, Paola Pilia, Mariangela Lampis, Andrea Sechi, Lele Casini, Luca Neri, Veronica Fadda, Stefano Birocchi, Giuseppe Deiana, Fabio Manca, Egidiangela Sechi, Valentina Caruso, Alberto Masu, Fabiano Gaggini, Ivan Paone, Silvio Camboni and Serena Demontis, Luca Carcassi, Cristian Asara, Fabio Leoni, Giuseppe Valdes.
The editorial part is led by the director Emanuele Dessì and the co-director Simona De Francisci .
MULTIMEDIA RADIO - On the pages of L'Unione Sarda there are QR codes to listen to the most engaging podcasts, podcasts on the site almost in real time, many broadcasts landed on Videolina (We do it for Money with the couple Pili and Pilia , Test Room with Fabio Leoni, Cagliari live, the After Game). And from TV the news of Videolina and Sardegna 1, the formats L'Unione Salute and Radar.
But also a novelty, the reruns of the visual radio broadcast on channel 99 L'Unione TV.
INTERACTION - There was no shortage of requests for the songs most loved by listeners, dedications, greetings and comments for Cagliari matches on 3478715015.
And, obviously, there is no radio without good music: the "best of" of all time - both Italian and foreign - and many spaces dedicated to Sardinian music, classical music (with the column Classically, in collaboration with the Lirico di Cagliari, on air every day at 11pm), and that of the 50s, 60s and 70s (within the Radiolina Story band).
A great success also for the Radiolina Junior novelty dedicated to the little ones but not only. On July 14th on the radio within the column, guest, one of the children's darlings: Lucilla.
SPORTS PARTNERSHIPS - Fit Tennis and many sporting events: Solowomanrun, Cagliari Respira, the Half Marathon of the Giudicato of Oristano, the Giro delle Miniere, the Joint Stars (in collaboration with the army). In addition to the partnership with Cagliari Calcio of which Radiolina has been the official radio for years. And we can't forget the great celebration shared with Lele Casini's enthusiasm for the legendary promotion to Serie A.
THE SUMMER – In short, it will be a summer full of music with Radiolina, which began the summer concert season with Ateneika, continuing with Ogopogo, the Forte Arena concerts and Arabax concerts, two of the most important Media Partnerships of the summer season. For all paid concerts, Radiolina gave away tickets to its listeners.
TECHNOLOGY - In addition to FM, Radiolina can be listened to anywhere through the L'Unione Digital APP, on Alexa and through the website www.radiolina.it
SUMMER SCHEDULE – For the summer 2023 schedule the following have been confirmed:
Caffè Corretto From Monday to Friday from 8:30 to 10:00
The Gybe From Monday to Friday from 12:30 to 14:00
Radio Smeralda From Monday to Saturday from 17:00 to 20:00
Rehearsal room on Sunday at 8pm
Cult Union on Thursdays at 2.30pm
New on Sunday La Gaggetta on the beach : the program curated by Silvio Camboni and Serena Demontis, cheerful and light-hearted, which deals with the themes of the moment in an amusing and ironic key: culture, customs, sport, cinema, media, current events.
The news and in-depth features: 15 GR per day, the sports news, the most loved Sardinian news, that of Videolina, and the Sardinian news 1 in Sardinian.
SUCCESS – On social networks, a big THANK YOU to the many radio listeners who choose Radiolina frequencies every day to get information and listen to lots of music. And THANKS also to the advertising investors, another positive trend that is making the renewal of the editorial offer a winner.
(Unioneonline)
