Leroy Merlin lands in Sardinia: at Elmas the new store that dialogues with the territory
A space of 2000 internal square meters, 1700 for the supply chain and 1000 external totally used to host products and services dedicated to the garden
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Leroy Merlin lands in Sardinia , with a completely new format . The Elmas store, in fact, is the first of the chain to arrive on the island and also the first entirely dedicated to the garden. A newly conceived space that offers not only products but also solutions, space planning and green maintenance.
A space of 2000 internal square meters, 1700 for the supply chain and 1000 external totally used to host products and services dedicated to the garden. Thus the store launches the Garden project, with a new vertical format.
THE NEWS – The new features also concern the set-up . With the aim of "making home" not only inside, Leroy Merlin creates in the Elmas store a path that supports customers in choosing everything needed to give shape to the ideal garden, dividing the various "worlds": the world of plants, the world of interior and exterior decorations (lanterns, outdoor lighting, vases of different sizes that acquire more and more space with the new trends), flooring, fences, awnings and everything you need.
Alongside the more well-known brands , the product range is expanding and there is a vast assortment with new suppliers in the area reserved for barbecues.
In the outdoor showroom, with furniture to better enjoy the family, there will also be a place for the display during the Christmas period.
The multi-channel presence of Leroy Merlin is also confirmed in the Elmas store: in essence, it is possible to order online and have the products delivered comfortably at home, an excellent alternative to the store for those who are far from the store or want choose the furnishings and machinery from the comfort of your home.
Among the novelties is also a service tested in Cagliari for the first time: the "Garden" Leroy Merlin makes a corner dedicated to outdoor design available to customers. Thanks to the collaboration with local professionals, customers who want to reinvent the outdoor space of their home will find a designer able to help them in the Elmas store.
The intent is above all to offer customers an increasingly high-performance and personalized "do-it-yourself" experience , but also to launch an important partnership network in Sardinia, with the prospect of increasing the possibilities of exchange between workers and learn from those who really live their territory every day, with love and competence.
(Unioneonline/vl)
