Kefir, the food that cannot be missing from Italians' fridges for the summer
Here are the virtues that make this drink originally from the Caucasus an ally of well-being
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Rich in proteins and live lactic ferments, but without lactose: this is the passport that makes kefir, a fermented milk that comes from the East, an indispensable ally for well-being. Not only that: thanks to its velvety and creamy consistency, it is a candidate as a convenient and easy-to-carry comfort food for the summer season, without penalizing your figure. It is no coincidence that we are talking about a food that is conquering the preferences of the health-conscious Italian public: it currently represents 50% of this segment, with buyers growing by 11%[1].
Among the companies that capture this signal of interest that comes from the table, or rather from the fridge, of our compatriots, Arborea, a cooperative of 155 agricultural companies, present in the dairy market with the brands Arborea and Girau, dedicated to goat cheese. In fact, as early as 2023, those who do not want to give up nutritional balance or even a fresh and "portable" hunger breaker can have one of A-Yo's kefirs at hand to drink. In 200 ml format, this kefir is ideal both for lovers of pure taste, who can opt for white drinking kefir, and for those who prefer to savor the taste of fruit, who can instead choose the strawberry and multifruit options, for a more exotic flavour.
If fans of drinking kefir are the largest segment of consumers of this food, there is no shortage of those who follow a healthy diet but prefer creamier textures, a target growing by 19% in volume. The A-Yo spoon kefir line is therefore arriving in time for the 2024 summer season, which includes the most classic proposals, white spoon kefir, strawberry and blueberry, and a fourth flavor which satisfies fans of cereals and dried fruit , kefir spoon oats and walnuts.
Kefir is therefore the answer to the search for snacks with a protein component, but absolutely natural, and captures the preferences of compatriots. But who are the Italians who put kefir in their shopping cart? This fermented milk can bring together health enthusiasts, those looking for a well-being and lactose-free alternative and those who love ethnic products. Distinguishing features: the predilection for an evolved and conscious eating style, which they have in common.
[1] Gfk-NIQ analysis data
