JYSK opens its 100th store in Italy
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The Danish chain of home and garden products, an emblem of pure Scandinavian style, reaches its goal of one hundred stores by spring 2025. And it does so with a trio of simultaneous openings: on April 11, Olbia, L'Aquila and Nocera Superiore will open simultaneously, bringing the number of Italian stores from 99 to 102 in a single day. In each store, many ideas for furnishing, discounts and hiring.
JYSK, the Danish home and garden chain, an emblem of pure Scandinavian style, has reached its goal of opening one hundred stores in Italy by spring 2025. And it does so with a trio of simultaneous openings: on April 11, Olbia, L'Aquila and Nocera Superiore (SA) will open simultaneously, bringing the number of Italian stores from 99 to 102 in a single day.
The opening of the 100th store is not only a significant milestone for JYSK, but also a symbol of the continuous commitment and investment in the Italian market. To celebrate the success, it chooses Sardinia, where the Olbia store is already the fifth on the island, after the successes of Sassari, Sestu, Oristano and Carbonia.
On Friday 11th April, to celebrate together with new customers at 09.30, on the SS 125 Orientale Sarda at km 1, the arrival of the Danish chain, known for its Scandinavian Sleeping & Living proposals, Jan Bøgh, President & CEO of Lars Larsen Group Retail, Rami Jensen, President & CEO of JYSK; Mikael Nielsen, Executive Vice President Retail of JYSK, and Cesare Bailo, Country Director of JYSK Italia will be present.
There's also a special sale - valid until April 16 - with discounts of up to 75% on more than two thousand items within the wide selection of products for the home and garden, including furniture, home textiles, decorations, pillows, mattresses and bed sets, just to name a few. And for customers who visit the store on opening day, there's an extra 10% discount.
The JYSK store in Olbia has also been designed according to Store Concept 3.0 , a new concept of spaces that affects all new JYSK stores internationally and that offers customers more inspiration and a modern shopping experience. The layout makes it easier to navigate the aisles and orient yourself among the proposals in pure Scandinavian style. Among these, in the JYSK store in Olbia you can discover all the new products in the Nordic Mood collection for the home and garden. With the start of the warm season, in fact, the time is approaching to renovate the outdoor spaces and enjoy life in the open air to the fullest. Details are enough to transform a large garden, an intimate patio or a small balcony into a welcoming and comfortable corner in pure hygge style, a typically Danish expression, pronounced hüghe - with the initial h a little aspirated - which represents the search for daily happiness, a philosophy of life based on the feeling of well-being, comfort and the sense of sharing.
Present in twenty regions, to ensure and support expansion, JYSK has more than one hundred open positions throughout the country with as many opportunities for growth in a dynamic environment based on an international culture where teamwork, development and results are the common goals. For the opening in Olbia we are looking for a Sales Assistant and Logistics Representative.
With 102 stores and over 800 employees throughout the country, JYSK knows the value of its sales force, which is also one of the reasons for its success at all latitudes. As attested by the Top Employers Italia 2024 and 2025 Certification, the official recognition of corporate excellence in policies and strategic management of human resources and their implementation to contribute to the well-being of people, improve the working environment and the world of work. A certificate of esteem that JYSK Italia obtained in January 2025, from the Top Employers Program, which has recognized and certified more than 2,200 Top Employers in 122 countries around the world.
To which is now added the UNI PdR 125:2022 certification for the adoption of a management system for gender equality, the result of both a constant commitment by JYSK at a global level on the issues of Diversity, Equity and Inclusion (DEI), through solid and innovative people management processes (from recruitment to performance evaluation, from training processes to internal growth and career processes) and of numerous hired collaborators with a strong sense of corporate belonging.
"Our ambition is to be the first choice for those looking for opportunities in the world of retail. We believe that our employees are the key to our success. For this reason, we are committed to offering not only an attractive working environment, but also growth opportunities and incentives to take on new challenges within the company", says Cesare Bailo, CEO and Country Director of JYSK Italy. "To support our rapid growth in the Italian market, we need the best talents who can grow with us, always taking on new experiences and new responsibilities within the company. In the last year, we have achieved extraordinary goals: we celebrated 15 years of JYSK in Italy and completed our presence in all 20 regions of the country. Among the awards obtained, Top Employer and for gender equality stand out. In addition, we have served a number of customers, recording an increase in sales and greater awareness of our brand. These successes are the result of the commitment and teamwork of all the people who contribute to the growth of JYSK every day, both in stores and at the headquarters. 2025 presents itself with new challenges and ambitious goals, but we are certain that, together, we will continue to make a difference".
In the financial year 2023/24, JYSK Italia achieved its best result, with a turnover of 122.4 million euros, which represents an increase of 17.9% on the previous year and in the same period (1 September 2024 - 31 August 2024) it opened 8 new stores and, in total, carried out 17 interventions on stores including transfers to new locations, expansions of existing stores and restyling to the latest store concept 3.0.
JYSK OLBIA
Grand opening: Friday 11th April, 9.30am – 7.30pm
Address: SS 125 Orientale Sarda, km 1, 07026 Olbia
Other stores in Sardinia: JYSK Carbonia, JYSK Oristano, JYSK Sassari, JYSK Sestu
CAREER AT JYSK
All open positions: lavoro.jysk.it
Italy | Financial year 2023/24 (FY24 01.09.23 – 31.08.24) in numbers :
Turnover: 122.4 million euros
Revenue growth: +17.9%
New stores: 8
Store interventions, in addition to new openings (transfers to new locations, expansions of existing stores and restyling to the latest 3.0 store concept): 17