The climate of uncertainty in recent months is impacting Italians' consumer choices, but for now , Easter travel seems to be holding up . According to the Confturismo, Confcommercio, and SWG observatory , over 9 million Italians will travel . This figure is slightly lower than in 2025, partly due to slower planning.

Twenty-two percent of Italians have changed their plans for their upcoming vacation, while a further 27% are waiting for international developments before deciding. Those leaving for Easter will remain primarily in Italy (84%), 9% will choose Europe, and only 7% will travel further afield . Among the most popular domestic destinations is Sardinia , with a rich program of events specifically for the Easter holidays. One in three Italians will visit relatives or stay for a few days with friends or in a second home.

Vacations will mostly be short: only 14% plan to stay at least five nights, while 60% will not stay away from home for more than two nights. Tecnè per Federalberghi also predicts good forecasts: 10.6 million people will enjoy a break away from home, primarily in areas close to their own region, without traveling too far (three out of four will travel by car). The majority of them, 85%, will stay in Italy, while only 15% will opt for foreign destinations. This will generate a turnover of €5.5 billion.

"Once again, Italians demonstrate their love for their country, which is perceived as safe," commented Bernabò Bocca, president of Federalberghi. "But I would urge caution, considering that a large portion of the sample showed a certain sensitivity to the very issue of safety."

The crisis has taken a heavy toll on international tourism : according to an analysis conducted by the Florence Tourism Research Center for Assoviaggi Confesercenti on a sample of 681 travel agencies, since the outbreak of hostilities to date , over 7,100 bookings have been estimated to have been cancelled, rescheduled, or diverted to other destinations, with an overall economic impact that, in the first few weeks, has already reached almost 100 million euros.

The Middle East crisis is having a significant impact on airfares: according to Assoutenti, ticket prices are rising by 13.6% on average, but on some routes they are up to 60% more expensive than during the 2025 holidays.

(Unioneonline)

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