Multifaceted, dynamic and determined. Francesco Riviera , 27 years old from Brescia, is one of the best known figures on the web , a digital entrepreneur who despite his young age has carved out a leading role in the field of influencer marketing.

Guest of the event '' Layconday1 ' ' organized at the Hotel Villa Fanny in Cagliari by the marketing company of Filippo Concas '' Laycon '' , he talked about his path, during an evening in which Steven Lo Presti also took part , Riccardo Serra and Lorenzo Masiello, as well as other young people in the audience, who in their interventions focused on content marketing and advertising.

A path, that of Riviera, which led him to launch animated Gifs at high levels in the Instagram stories , requested by both successful characters as well as simple users, up to collaborations with well-known names such as Taylor Mega, with whom he created the application `` Mega Fitness '' among the most popular in the network. Grow the companies that turn to him, make each character unique and capable of developing their strengths, create a solid and lasting image, all using social media such as Instagram, Tik Tok, Facebook: these are Riviera's objectives. which analyzes the role of the influencer nowadays as something increasingly necessary.

“A wrong image of the influencer has passed through Italy '' , he underlines. "Playing this role goes far beyond wanting to be successful: it means communicating something, really allowing a person to emerge using social channels, creating content that can be usable and at the same time educational ''.

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