Seo positioning has become essential for companies, large and small. A discourse that concerns both those who offer products and services on the web but also in presence.
Sardinian realities such as medical offices, construction professionals, accountants, lawyers, veterinarians, catering businesses and so on are no exception, for which Local Seo or Local Search Engine Optimization represents an opportunity capable of enhancing their presence at the territorial level.
How does local positioning in search engines work? It is a set of techniques and strategies capable of elevating the company compared to its competitors, bringing it to the top positions of users' localized searches on Google: the king of search engines and the most used on a planetary scale.
If you think that Sardinian users are still used to using it little, the opposite has been true for several years now. According to a research carried out by Telecom, already from 2015-2016, and therefore before the boom of the pandemic, the island was at the top both in terms of the use of the internet and in terms of broadband coverage.
Sardinians go online above all to go shopping and find information, as well as for entertainment activities: understanding how SEO works, especially at a local level, is therefore essential.
SEO Local: what it is
Seo strategies work on the positioning within the users' SERPs, i.e. the pages that appear when each of us does a search on a search engine, Google in the first place.
Going into more detail, Google Local Search Seo works through the combination of three elements: evidence, distance, relevance. They are shown with the help of the search engine's geolocator, Google Maps, within searches distinct from generalist ones .
In this way, the user will see the activities and places of interest closest to his vicinity, but also those more in line with his needs, depending on the use he has made in searching for keywords.
