Americans increasingly in love with the island: boom in arrivals, exports of Sardinian wines are growing
More than 50 thousand US tourists in 2022, while wines and spirits for over 4 million left from Sardinia
The United States confirms its love for Sardinia not only with the increase in arrivals (51,567 in 2022 and 37,831 in 2019 with a +36.31% recorded by the Regional Tourism Department ), but also at the table with record-breaking data on the importation of wines and spirits from the island . It goes without saying that the reduced activity of restaurants, discos and hotels due to the Covid emergency has cut consumption in the past, but today the numbers are record-breaking with Americans at the top of the list of red and white lovers from Northern Sardinia . Their favorites are Vermentino di Gallura , the only DOCG in Sardinia, Vermentino di Sardegna, Cagnulari and Cannonau .
In 2022 , wines and distillates worth over 4 million euros were sent to the USA, demonstrating the country's strategic role above all for Gallura and Sassari productions: exports in 2022 exceeded those of 2021 by 13.2% and those of 2021 by 52%. 2020 and 2019 .
The wineries of Gallura and the Province of Sassari conquered new market shares in Europe as well, where Germany holds the largest share of bottles departing from the island with an export value of 2.3 million euros . The third market is Switzerland with 1.3 million, in fourth place, with 790,000 euros each, are Canada and Japan, while the United Kingdom is in fifth place with 555,000 euros.
In total, according to the analysis by Cipnes Gallura on the data provided by Istat on foreign trade, in 2022 the export of wines and spirits exceeded 11 million euros with growth of 9.6 percent compared to 2021 and 33.4 percent on 2020 .
Contributing to the promotion of products from the wine sector abroad are events such as Welcome Vermentino , promoted every autumn by the Promocamera Agency of the Sassari Chamber of Commerce, and the Porto Cervo Wine & Food Festival . The exhibition has just ended with a boom in attendance, including hundreds of national and international buyers invited by the 60 wineries on display. Among these, the Sardinian companies stand out, confirming their trust in the event organized by the Costa Smeralda Area for Smeralda Holding.
«We produce 300,000 bottles a year and we export 80% - explains the sales manager of Agripunica, Salvatore Santus -. The Pcwff is the most important showcase in Sardinia in terms of attendance, media attention and the very high target of visitors and professionals who gravitate around the Costa Smeralda with whom we come into contact for 4 days».
