What brings together one of the main digital communication agencies in Sardinia and a French advertiser in love with the island with 40 years of experience in marketing? A great challenge linked to mobility: supporting Acentro in bringing the most important global innovations in the sector to Sardinia, from car sharing to electric bikes through all forms of light and alternative mobility.
With this objective, a new multimedia creative communication agency was born on the island. VistaJPT originates from the partnership between the digital group TECHNOLOGIES and JEAN-PAUL TRÉGUER and presents itself as a specialist in communication strategies by combining offline and online media to develop the attractiveness and business of important brands that need a presence multimedia on the Sardinian and mainland Italian market.
TECHNOLOGIES is a 360° multimedia communication company founded by Paolo Pigliacampo, active throughout Sardinia and in the strategic centers of Rome, Naples and Milan, in the fields of journalism, marketing and software development. In just a few years it has gone from a group of a few collaborators to a family made up of 35 digital communication professionals. Today it occupies a very significant position on the digital and social media market of Sardinia, with specific expertise in storytelling of the brand and the history of companies: photos, videos, articles, graphics, websites, apps are just some of the services that make up the puzzle of the communication machine.
Paolo Pigliacampo
Jean-Paul Tréguer , is a French advertiser and marketing expert (formerly Saatchi & Saatchi) with more than 40 years of experience in advertising in Paris, where he was a recognized entrepreneur for his agencies Senioragency, TVLowCost and BIG Success. His group was No. 1 in TV advertising in France for many years. He is also the author of 9 Marketing books translated into different languages. After selling his companies in France, he has lived in Sardinia for 4 years where he launched the Rosé So Chic! wine with his wife Isabelle.
Jean-Paul Tréguer
Paolo Pigliacampo, Co-CEO : “ With VistaJPT we have created an agency capable of working for ambitious and large brands, which need a strategic vision, strong marketing actions and creative multimedia campaigns to grow their share of market. Jean-Paul Tréguer has a unique experience of more than 40 years working for hundreds of international brands in all categories (Nivea, Panasonic, Toyota, Seat, MG, Segafredo, Giovanni Rana, Conforama, Subway, Krug…) and a 'consolidated habit of creating multimedia creative plans by combining TV, Radio, Print, Billboards and digital media .
Jean-Paul Tréguer, Co-CEO : “ I worked with Technologies to develop the awareness and image of our Rosé wine brand, So Chic ! and I immediately appreciated the unique expertise and effectiveness of the team. When I thought of creating a new communication agency to answer the spontaneous questions of several large Sardinian companies, I wanted to do it with Paolo Pigliacampo. Technologies has fantastic expertise in digital media and a very modern and original vision of story-telling and brand-content creation activities for companies.
VistaJPT wants to become the strategic, creative and multimedia partner of big brands who want an effective and rapid team at their side ."
The first major client of the new agency is the ACENTRO car dealer, leader in the Sardinian market, distributor of brands such as FIAT, JEEP, MG, NISSAN, EVO, IVECO with 70 years of history on the island. After recommending the creation of a large survey on a sample of 1000 people in Sardinia in order to present the results in advertising creations, VistaJPT signed a powerful multimedia campaign that began in the last days of 2023 and entitled « You never become Number 1 by chance ». During the campaign, the new base-line of the Acentro brand «At the center of mobility» was launched.
Enrico Fodde, President of Acentro : ''We have decided to work with VistaJPT for our communication strategy for the next three years with the aim of demonstrating that Acentro is the mobility specialist, the most competent and equipped dealer to help our private customers and business to find the best solutions that correspond to their needs. Thanks to this collaboration we have begun to develop a strategy that will allow us to strengthen our presence in all segments of modern mobility. The "N°1" multimedia campaign had a spectacular impact with current customers, potential future customers, partners and collaborators ."