Lauro De Marinis, aka Achille Lauro, is the new creative director of Dondup.

"Dondup is pleased to announce that Lauro De Marinis, the Italian singer-songwriter known as Achille Lauro, has taken on the role of creative director of the brand," the brand wrote in a statement. In his new role, he will lead Dondup's style office, responsible for defining and expressing the brand's creative vision across women's, men's, and accessories collections.

The first collection will be shown at the San Siro Stadium on June 15th , as an absolute preview during his concert-event.

"Lauro comes to Dondup with a clear conviction: fashion is a language, and he wants to speak it from the inside. Not as a spokesperson, not as the face of a campaign, but as an author," reads the press release from the fashion company, founded in 1999 and which since 2021 has been part of the Made in Italy Fund portfolio, a private equity fund promoted and managed by Quadrivio & Pambianco, dedicated to promoting Italian excellence in the fashion, design, beauty, and food sectors .

"I wanted to create something that would last," Lauro said. "Not as a face, but as an author. Not a gesture, but a project. The beginning of a creative journey that will influence Dondup's image, collections, and positioning over the coming years, preserving its DNA and strengthening its identity."

"I'm truly delighted that Lauro is joining our team for a long-term collaboration," commented Mauro Grange, CEO of Dondup. "Thanks to his deep artistic sensibility and appreciation for our brand's heritage, I'm confident he will lead the creative team with a distinctive vision, helping write the next chapter of Dondup, capitalizing on its heritage and bringing great value to the brand."

(Unioneonline/D)

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