The race to purchases does not stop.
After Black Friday , which saw many Americans go back to shopping in physical stores, a good turnover is expected also for Cyber Monday, the first Monday following Thanksgiving Day traditionally dedicated to maxi online discounts.
Despite price increases, consumers continue to buy, worried about finding empty shelves as the holiday season approaches.
In fact, bottlenecks in production chains are not only causing product costs to skyrocket, but are also the cause of the shortage of goods. This is why many are anticipating the purchase of Christmas gifts, especially for technological products.
According to some estimates, tomorrow will therefore be a record day for online sales in 2021: an increase of 12.4% is expected for a total amount of 12.12 billion dollars (a figure of 6.2 higher than the average recorded during the Christmas holidays).
However, there are fears that something could go wrong for the millions of people who will use smartphones or computers to shop: the US authorities have in fact sounded an alarm on the possibility of cyberattacks, which could bring Big Tech to their knees.
According to market expectations, Amazon will dominate among online platforms, but Walmart, Target and Best Buy are also predicting some success.
Apple is also hoping for record purchases, targeting 10 million iPhones sold between Black Friday and Cyber Monday.
(Unioneonline / F)
