“Sardinia Meets Korea Week 2026,” the event dedicated to promoting Sardinian culture, crafts, and products in South Korea, concluded today in Seoul. Over three days, various island businesses presented their activities and projects, offering the South Korean public a glimpse into Sardinia's traditions and contemporary creativity. The initiative, promoted by the Iglesias-based association Sardinia Meets Korea APS , was born with the aim of fostering cultural and productive relations between Sardinia and South Korea, two geographically distant territories united by a strong bond with their historical and manufacturing heritage.
The events took place primarily at High Street Italia, an exhibition space in Seoul affiliated with ICE – the Italian Trade Agency. The program included exhibitions, professional meetings, and cultural insights. Participants included individuals from various sectors : the Santa Barbara Mining Trail, the Carignano Trails, the Gremio Vignaioli Association, the Santadi Winery, Giuliana Amatori, the Municipality of Iglesias, the Sulcis Iglesiente Rally, Mara Damiani, the Dolianova Folk Association, Ilaria Lella, and the F. Ciusa Foundation.
Among the participants is Chisca , the brand founded by Maria Francesca Lunesu , an entrepreneur originally from Nuoro. The project focuses on the creation of one-of-a-kind textile bags and accessories, combining traditional Sardinian materials and motifs with elements from other artisanal cultures. This research draws primarily on Samugheo weaving, with its geometric patterns, textures, and material consistency, and opens up to explorations of Eastern aesthetics, particularly Korean. Chisca's creations are born from this encounter: fabrics tied to the island's memory and identity are used in compositions that strike a balance between tradition and contemporary research.
