Relaunching Sardinian tourism by focusing on the Arab market also thanks to new direct air connections. The Dubai-Cagliari flight will leave from 22 June with 3 weekly frequencies, «the Island – underlines Gianni Chessa, regional councilor for tourism – is preparing to welcome tourists from the Arab market. With its presence at the main tourist industry event in the Middle East , Sardinia wanted to reinforce this message by setting up a stand of about 200 square meters, which hosted a dozen island companies and won the interest and appreciation of operators and visitors".
In the exhibition area «some typically Sardinian settings were showcased, narrating its culture, its traditions and its food and wine - claims the commissioner -. All components which, together with uncontaminated nature, extraordinary biodiversity, large natural parks and protected marine areas, are able to make it one of the most sought-after holiday destinations in the Arab world as well».
«Sardinia's participation in the best international fairs is a fundamental component of tourism promotion, aiming to seize all opportunities to conquer new markets with the aim of constant growth in tourist flows. In the meantime, we can look forward to the start of the season with satisfaction and optimism. For example, almost 560,000 arrivals were recorded at the Cagliari airport in the first four months, of which over 200,000 in the month of April alone», adds Chessa
"Italy has long been a popular destination for tourists from the United Arab Emirates and currently only over 2.4 million tourists visit it every year - concludes the exponent of the Giunta Solinas - therefore Sardinia can become the protagonist of this tourism segment through its Areas of Outstanding Natural Beauty.
(Unioneonline/ss)
