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Online and physical pharmacies: what's changing and how to prepare for winter

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13 novembre 2026 alle 07:30
Online and physical pharmacies: what's changing and how to prepare for winter
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The pharmacy is a business that is often underestimated : it is in fact much more than a simple shop, both because of the type of products sold and the high-profile path that a professional such as a pharmacist must follow in order to practice.

A discourse that also applies to e-commerce , which by law must be connected to a physical reality.

More than ten years have passed since Legislative Decree 17/2014 came into force in 2015, containing the provisions for the online sale of medicines and products. A set of precise rules , aimed at protecting consumers and the products that can actually be sold online (which are not all of those available in person).

Let's take a look at the main differences between an online pharmacy and a brick-and-mortar one, as well as how to prepare for winter by purchasing the items you might find most convenient to have at home.

Online and physical pharmacies: two complementary purchasing options

With the digitalization of the pharmaceutical sector , new purchasing methods have been introduced that do not replace traditional ones, but rather complement them .

The physical pharmacy continues to represent a local healthcare facility , while the online channel allows you to browse the assortments and purchase the products permitted by law without having to go to the store, receiving them at the desired home and quickly.

An example of this integration between digital and local presence is the Dr.Max pharmacy network in Italy , which is part of an international group that combines e-commerce with widespread distribution. We are talking about one of the main operators in Europe , which boasts a vast assortment of products offered at affordable prices and a solid network of stores including in Sardinia .

Why is this model so attractive? Its main advantage lies in the ability to choose the channel best suited to your needs , optimizing its distinctive features: online you can more conveniently compare products, features, and prices , while in stores you can speak directly with the pharmacist, receive personalized advice, and even purchase prescription medications.

Two modalities that, rather than competing, respond to different needs , offering those living on the island greater flexibility in managing their health.

What can you buy at an online pharmacy and what can only be bought in person?

In Italy, prescription-only medicines cannot be purchased online: to obtain them, you must go to a physical pharmacy , presenting the relevant prescription.

Online sales are permitted for over-the-counter medications and numerous other categories of health and wellness products . Here's an overview of the main ones:

  • Over-the-counter (OTC) and non-prescription (SOP) drugs : the first category includes, for example, those for self-medication, such as aspirin, and the second category includes those such as paracetamol.
  • Food supplements : these are products based on vitamins, minerals, lactic ferments and other substances intended to supplement the diet.
  • Medical devices : thermometers, blood pressure monitors, aerosols, home diagnostic tests, plasters and dressings.
  • Dermocosmetic and personal hygiene products : creams, cleansers, shampoos, sunscreens, and treatments for face, body, and hair.
  • Baby products : hygiene items, diapers, breastfeeding accessories, and baby food.
  • Veterinary products : food, supplements, hygiene and care products for animals, as well as non-prescription veterinary medicines, within the limits established by law.
  • Oral hygiene products : toothpastes, mouthwashes, toothbrushes, and tooth and gum care products.
  • Foods for specific nutritional needs : gluten-free products, foods for special medical purposes and other dietary formulations.

For online medicines, it is essential to verify that the site is authorized by the Ministry of Health , using the appropriate identification logo. A dedicated verification system is in place for veterinary medicines.

Heading into winter: pharmaceutical products to buy now

Temperatures tend to fluctuate significantly between autumn and winter: we've already seen this several times this year in Sardinia.

One more reason to prepare adequately , also because in this season we are more exposed to ailments: a consideration applicable to the whole family.

Here is an overview of the essential items , many of which are available through channels such as the Dr.Max pharmacy network, which offers both an online store and a large number of physical stores:

  • Cold, sore throat, and fever relievers : Colds are the most common ailment during this time of year, sometimes accompanied by fever and a sore throat. Must-have products include aspirin, paracetamol, ibuprofen, and antihistamines.
  • Cough medicine : Cough is another common ailment this season, whether it's a wet or dry cough. A cough syrup is useful because it acts as a sedative, alleviating it.
  • Medications to combat rheumatic pain : Aching bones and muscles are a fairly common condition during the winter. If you experience mild discomfort, in addition to consulting your doctor, it may be helpful to have a mild pain reliever, even over-the-counter versions.

It's also helpful to consider supplements and products for your skin , which tends to dry out during this period. The most effective cosmetics are those that are highly hydrating, including face and hair masks, used in conjunction with a scrub.

Ultimately, preparing for winter means being able to count on what you need when you need it . Organizing ahead of time, whether you're shopping online or in-store, allows you to make decisions calmly, before a minor ailment makes them urgent.

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