The pharmacy is a business that is often underestimated : it is in fact much more than a simple shop, both because of the type of products sold and the high-profile path that a professional such as a pharmacist must follow in order to practice.
A discourse that also applies to e-commerce , which by law must be connected to a physical reality.
More than ten years have passed since Legislative Decree 17/2014 came into force in 2015, containing the provisions for the online sale of medicines and products. A set of precise rules , aimed at protecting consumers and the products that can actually be sold online (which are not all of those available in person).
Let's take a look at the main differences between an online pharmacy and a brick-and-mortar one, as well as how to prepare for winter by purchasing the items you might find most convenient to have at home.
Online and physical pharmacies: two complementary purchasing options
With the digitalization of the pharmaceutical sector , new purchasing methods have been introduced that do not replace traditional ones, but rather complement them .
The physical pharmacy continues to represent a local healthcare facility , while the online channel allows you to browse the assortments and purchase the products permitted by law without having to go to the store, receiving them at the desired home and quickly.
An example of this integration between digital and local presence is the Dr.Max pharmacy network in Italy , which is part of an international group that combines e-commerce with widespread distribution. We are talking about one of the main operators in Europe , which boasts a vast assortment of products offered at affordable prices and a .











