The growth of oil tourism meets the determination of entrepreneurs in the sector and the enthusiasm of ever-increasing numbers of visitors from all over the globe. Ogliastra confirms itself as a place of treasures and the Pelau company shows that commitment, competence and audacity take you far.
The Academy of Taste
The entrepreneur and sommelier of wine and oil, Giulia Mura, together with her family, aims to build a real High Training School that can establish itself in the regional, national and, why not, even beyond. Many are the projects born from the innovative spirit of the Mura family. Here the aim is to organize conferences and moments of discussion between professionals, specialization courses in the sector of olive growing and viticulture, but also with particular attention to the production of extra virgin olive oil, natural cosmetics and, even, with the desire to dedicate themselves to cooking and pastry making.
The Academy of Taste can be identified as the only one in Sardinia capable of proposing itself as a reference for the large sector among enthusiasts and the curious. The setting, then, welcomes this ambitious project with its charm: the farmhouse of Josto Miglior. Nothing is left to chance, Giulia Mura and her siblings, Antonio and Cristiana, will make the company Academy operational at the beginning of 2026, thanks to the investments of the European Community, the Ministry of Culture and Agriculture of Food Sovereignty and Forests. The creation of the School meets considerable consensus with the goal of forging ties and ensuring international collaborations with the oil producers of the Mediterranean Basin.
In this way, the prestige of the Ogliastra Blue Zone with its excellent raw materials will be appreciated far beyond the Sardinian island.
" Ogliastra already has its specificity in its name: that is, land of olive trees " reports the young and dynamic oil entrepreneur Giulia Mura.
Numerous initiatives related to food and the wine sector will be proposed, so as to enrich the intense valorization of the green gold, oil. In this perspective, Giulia Mura wishes to guarantee important synergies, among them the one with the Associazione Menù Deleddiano, so as to celebrate the tasting of the most traditional Sardinian cuisine. A laboratory, under construction and ready to begin its educational activities, which unites in a powerful synergy study and research applied to innovation in the sector. Opening in early 2026, the Academy will deal with training, consultancy for companies and will propose itself as a meeting point between culinary theory and practice in all its facets.
Here, training courses and courses on oil will be created, hosting oenologists and sommeliers, with the primary aim of << rooting the awareness that in Sardinia we have a lot to give and we must make ourselves known thanks to our skills >>, says Giulia Mura . Summer schools and dedicated Erasmus courses will be organized: there will be a strong activity among teachers, professionals and new talents in favor of projects aimed at sustainability, the circular economy applicable to food.
The tradition of oil, wine, good food is strengthened to give awareness to a specific academic path that can become a nerve center for dedicated tourism.
The new frontier of oil tourism
Right in the shade of centuries-old olive trees, you can enjoy an unforgettable experience that the Ogliastra territory embeds in its timeless charm. Defying the seasons and the fickle climate, today the tourism industry is enriched by a branch that is decisively strengthened, like its protagonist: green gold. Oil tourism is the bet won by those who, like the Mura family, recognize its enormous potential. The growing popularity of oil tourism in Sardinia interprets the desire to taste the excellent raw materials, immersing oneself in real journeys into the culture of oil, its territory and among those who dedicate themselves to its intense production.
The Mura family's Pelau oil mill represents a virtuous model, esteemed at an international level. The company's area is Jerzu, the city of wine that hosts the Biotipo Jerzu sub-zone: from the Ogliastra territories, the company successfully carries out the numerous activities connected to oil tourism and wine tourism. This is why, every year, hundreds of healthy living enthusiasts are welcomed, visitors from all over the world who, enchanted by the genuine products of the Sardinian land and the beauty of the surrounding territory, await with curiosity and pleasure the guided tours among olive trees and vines.
Wine and oil tourism enchants a wide range of audiences: industry insiders, enthusiasts, and the curious, to whom it offers unforgettable moments of knowledge. With a strong connection to tradition, wine tourism and oil tourism represent, together, the opportunity to visit a place, taste local products and discover natural treasures, flavors and authentic people. Giulia Mura has just returned from another prestigious experience that confirms how her entrepreneurial sense works and is well understood towards the future. At Palazzo Valentini, in Rome, she took part in the event From the land to the table: review and tasting of products from the short supply chain, organized by Confesercenti and the Tourism Department of the Sardinia Region.
The important goal achieved by this project was the presentation of the various producers who took part in the initiative in addition to the tasting of typical products of the Sardinian island.
In this way, we want to support and encourage the development of short supply chains: for sustainable development in an exchange of intent between producers, distributors and consumers. Here, the strong relationship between the Metropolitan City and the Sardinian community is very solid. The passionate spirit of the Sardinian entrepreneur is evident in her presence in numerous sector associations. Tireless, Giulia Mura continues with increasingly proactive initiatives, also in collaboration with the Associazione Città dell'Olio, in synergy with Antonio Balenzano (General Director), Michele Sonnessa (National President) and Giovanni Antonio Sechi (Vice President of the Cities of Oil and Wine).
And, it is still a member of the associations that represent the sector at regional and national level.
The bet won by the Pelau oil mill
The story told for generations by the Pelau company has its roots in a distant past in which the care of the vineyards and olive groves coincides with the urgency to share and pass on the beauty of the territory and its excellent raw materials. The Pelau company, an example of eco-sustainability, promotes the excellence of the Ogliastra blue zone . Dozens of hectares of vineyards produce 90% of Cannonau grapes, expanses of olive trees in the Pardu offer the prized EVO oil, the only one in Sardinia certified Kosher .
Giulia Mura, entrepreneur, oil and wine sommelier, expresses the spirit of the family business thanks to the imprint of her father, founder of the company and multi-specialized doctor, and her mother, a teacher passionate about viticulture. Here, the tourist attraction is genuine knowledge: initiatives that range from tastings in the mill and visits to the olive groves, from various outdoor activities to the olive harvest and oil production. The desire to make these lands a privileged destination allows for the creation of authentic snapshots of life in the vineyards: picnics in the vineyard among the majestic thousand-year-old olive trees, moments of Yoga sessions among the rows, walks and bike rides.
Giulia Mura's determination is undeniable, as is her engaging ability to attract recognition and appreciation from the many visitors who come from all over to immerse themselves in a slice of the island that combines tradition and innovation. Without delay and keeping its ambitions firmly focused, the company continues its work with initiatives aimed at enhancing the treasures of Sardinia: Ogliastra and its cultural and agricultural heritage. Giulia Mura, without a doubt, in her perennial desire to do well, gives strength to that tradition that can evolve with passion and professionalism.
A successful bet, especially among tourists and young visitors, which confirms oil as the main food in an ascending path between taste and health. Here Oleificio Pelau tells the story of olive oil in a narrative and tasting path between family tradition and innovation.
Here, Giulia Mura describes something more to us on Radiolina 's microphones, last May 21st: https://shorturl.at/KBNgE