She moved to Milan to study Fashion Design at the Academy of Fine Arts and has lived in the city for 15 years now. But Alice Ziccheddu has brought Sardinia with her, with its air full of scents that are good for the body and soul . A few years ago she had the idea of founding "In Aéras", an experiential cosmetics brand entirely created and produced on the island using the qualities of Sardinian medicinal plants.

Alice Ziccheddu explains: « In Aèras was born from my wild soul, from my deepest passions, from my research in the holistic field and from my many trips around the world , but above all from the air breathed on my island: full of smells, of dense, strong, stable and peaceful silence, full of boundless visions of a horizon of only sea».

Face creams, serums and body oils: products that have become known through word of mouth and have also allowed her to win some awards such as the Prix D'Excellence de la Beauté 2023 by Marie Claire Italia.

"Animanuda" uses the properties of juniper, helichrysum and mastic that transmit energy. "Silentium" promotes balance and calm thanks to thyme, lavender and myrtle. "Visione" uses sage, rosemary and St. John's wort as anti-inflammatory, re-epithelializing and restructuring.

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