In a challenging economic climate for Sardinian families, the Group announces that "throughout 2025, F.lli Cellino brand Classica pasta will be available at a more affordable price in participating supermarkets in Sardinia. This is a clear commitment, designed to support families' purchasing power at a time when the balance between quality and affordability is a fundamental value," according to a press release.
"Same quality. Same taste. A new commitment": this is the message accompanying the new initiative promoted by the Cellino Group, a historic Sardinian company with over 70 years of experience in grain and food production on the island. This choice is in line with the values that have always inspired the Group's work: promoting the supply chain, enhancing local raw materials, and restoring wealth to the region.
This news comes on top of another important milestone: "The 2025 Sardinian durum wheat harvest," the press release states, "concluded with extraordinary results, recording a 290% increase in quintals compared to the first harvest . This is the best result ever achieved since the launch of the Ercole Punto Zero 100% Sardinian and UNI ISO 22005 certified supply chain project, promoted by the Cellino Group."
"This exceptional grain campaign is the result of collaborative efforts with over 300 Sardinian farmers," says Alberto Cellino, president of the Group, "and represents a strong signal of confidence in our land. More local durum wheat means more hectares under cultivation, higher quality, and a positive impact on the regional economy."
Thanks to steady growth, Sardinian durum wheat production now covers 28% of the needs of Molino Simec di F.lli Cellino, a rapidly growing percentage considering that, at the first harvest, it covered just 7%. This result consolidates a sustainable agri-food supply chain, closely integrated into the local area.
From field to fork, a choice that benefits everyone – The wheat harvested in the 2025 campaign is the result of a strategy that focuses on agronomic research, collaboration with scientific bodies such as Agris Sardegna and Società Produttori Sementi, and a concrete commitment to farmers: from the guaranteed minimum price to objective-based rewards.
