For exactly fifty years the Trieste publishing house EL has been one of the leading companies in publishing for young people. Protagonist since 1974 of important innovations in the Under 18 literature sector, today EL with the Einaudi Ragazzi brand (brand acquired in 1991) presents a completely new series in which traditional paper publishing meets the TikTok phenomenon , a sharing platform that has a huge impact on communication and the use of content, even in the literary field.
For this reason Einaudi Ragazzi has embraced the challenge of creating a series that captures the essence of this new language, proposing collections of short, quick and engaging texts, just like TikTok reels. In fact, the first releases include six agile 96-page volumes at the price of just six euros, each containing fifty stories to be read in one sitting.
Short and engaging stories that encompass all literary genres, marking them with different colours . For each book, a color, for each color, a genre.
Pink, edited by Elena Peduzzi: ardent, passionate, romantic stories. Orange, edited by Lara Pollero: color of vitality and energy, offers stories characterized by a strong humorous streak. Silver, edited by Christian Hill: bright, clear, brilliant like the imagination of the Fantasy, Science Fiction and Dystopian authors who form this collection. Yellow, edited by Daniele Nicastro: collects those stories that have as their central point the pleasure of building and solving a mystery. Blue edited by Gisella Laterza: the romantic and moving stories that make up this volume are as deep as the sea. Black, edited by Manlio Castagna: inscrutable emblem of darkness, within it there are Horror, Gothic stories and all those stories that inspire terror in us.
In short, there is something for all tastes in the hope of involving girls and boys looking for adventures, emotions and a few moments away from the omnipresent smartphone as the managers of Einaudi Ragazzi Orietta Fatucci and Gaia Stock explained when presenting the BookTok series : «We are always in a rush. The idea is to propose readings that attract every type of reader and that are suitable to be tackled, that is, started and concluded, even in those dead moments that are usually filled by absent-mindedly scrolling social media feeds: waiting for the bus, on the subway, in a waiting room. A valid alternative to the smartphone for when there just isn't time to concentrate for a long time on a classic fiction book."