Powerful cars, aggressive lines, performances always at the limit in various eras, Alfa Romeos have always been the tangible demonstration that Italy has few rivals when it comes to charm, beauty, technology and innovation in the automotive field. Among the many legendary cars that have come out of the Alfa factories in over a century of history, there are some that have entered the hearts of enthusiasts more than others. One of these is certainly the 33 Stradale of 1967, a masterpiece of design and technology, so much so that it is considered one of the most beautiful cars ever made. It was, in fact, a custom-built car that combined the best of the technology and comfort of the time. It had a unique aerodynamic line and reached speeds of close to 300 kilometers per hour in an era in which even the most famous sports cars such as Ferraris traveled very close to 200 kilometers per hour. The 33 Stradale was a jewel and as such the price of the fifty examples produced was stratospheric for the late 1960s: almost ten million lire. An astronomical figure in an era when a Fiat 500 was priced at 475,000 lire and a Ferrari 275 GTB cost 6,500,000 lire.

As Lorenzo Ardizio, curator of the Alfa Romeo Museum in Arese, near Milan, says: “Now far from the era and atmosphere that saw the birth of the first 33 Stradale, today it is possible to describe its charm, characteristics, and unique features that distilled its character and defined its historical and aesthetic value. For Alfa Romeo, it is a milestone and represents a great moment in its history. For the automotive world, it is the point of contact between racing and the road. It does so in substance, in the total absence of compromise. In the world of design, the 33 Stradale leaves a profound mark: it appears to be a formally perfect masterpiece and requires no explanation or interpretation. It is a beauty made of proportions, spontaneous emotions and timeless features. Finally, for classic car enthusiasts, today the 33 Stradale is a dream and – in very rare, fortunate cases – the point of arrival of a collection. Few cars can boast some of these characteristics. Perhaps only the 33 Stradale is able to summarize them all”.