“Burger King's business model was broken. But it was like sex in the 1950s. Everyone knew it, but nobody talked about it ». Greg Brenneman is not a traditional businessman, in the face of crises, he knows how to break the delay and change course. At the end of the 90s he was president and chief operating officer of Continental Airlines, one of the largest American airlines, a few years later, with the merger with United Airlines, he left the skies to land in the most earthly challenge of the time, to save safe. catastrophe one of the largest food chains in the world. Burger King is on the verge of collapse, the markets overlap with those of the most direct competition. He does not think twice and plans the landing in the impossible: China.
Burger King's lesson
He, president and CEO of Burger King, inaugurating his first fast-food restaurant in mainland China, in the heart of Shanghai, one of 11,000 restaurants in 65 countries around the world, comments: «It seems that a couple of our competitors have arrived. here before us, but we are here to stay ». For him, since then, "making mistakes is fundamental, to avoid making the same mistake later on". He says it and repeats it like a mantra, from the United States to Castrillón, in the Principality of Asturias, in the extreme Spain on the ocean side. Here, nine hundred kilometers away from Barcelona, is the registered office of Volotea, the low cost company that since yesterday has held the scepter of territorial continuity to and from Sardinia. He avoided repeating the mistake of the missing identity card, for better security he doubled the discounts and, in the end, he won.
