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The challenge of Comparable? “Becoming a point of reference for Italian families”

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29 marzo 2024 alle 07:30
The challenge of Comparable? “Becoming a point of reference for Italian families”
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Innovation and reliability are the pillars of the growth plan of the new online comparator for electricity, gas and internet offers. Interview with CEO Giulio Finocchiaro: "We put people at the center and guarantee revolutionary services, to save without sacrificing quality"

Save without sacrificing quality. Starting from the internet and energy sectors. With a highly innovative service, which puts people's real needs at the centre, progressively extending the range of action to the main services intended for families and businesses. This is the objective of Comparabile , the new online platform for comparing electricity , gas and internet offers.

“Our ambition is to become a point of reference for Italian families – explains CEO Giulio Finocchiaro – The watchword is quality. We intend to build a solid relationship of trust with users, capable of lasting over time. The efforts of our team are all concentrated in this direction: to ensure that Comparable is not only a useful tool but becomes a reliable partner: in short, the best way to manage the most complicated expense items in the family budget. All this, obviously, by reducing costs without compromising quality and, at the same time, protecting ourselves from unpleasant surprises".

What is it referring to?

“Betting on quality – continues CEO Finocchiaro – means first of all guaranteeing maximum transparency: zero hidden costs, clear and exhaustive information on electricity, gas and internet offers. Here our consultants play a very important role. They are professional and up to date, they know the market perfectly, a key element in this phase of great changes in the energy sector: they ensure quality, free and timely consultancy, commensurate with the real needs of the user".

Why was Comparabile born?
“Comparable was born from the observation that today, despite the abundance of offers on the market, many consumers struggle to find the solution best suited to their needs. We wanted to create a service that went beyond simple price comparison, offering a personalized experience that would help users easily navigate the complex panorama of electricity, gas and internet tariffs. Our goal is to make the choice process as informed and beneficial as possible, eliminating confusion and time spent on fruitless searches."

What are the company's founding values?
“At the heart of Comparabile is commitment to customers. In a word: trust. We firmly believe that only through clarity and transparency can a lasting relationship be built. Each offer must be presented in a clear and understandable way. The priority is to listen to people, making an effort to understand the real needs of families. We want to help them find tailor-made solutions. This is why we have included extremely innovative features, such as instant bill loading and comparison."

What is it about?
“The Comparabile bill upload functionality represents a revolution in the sector. Users can in fact load their bill and, in a few moments, immediately see if there are more advantageous offers and how much the savings amount to."

All in real time?
“That's right. This is the added value: thanks to our algorithm, you will immediately have an estimate of consumption with the current operator, compared to the most convenient rates on the market at that moment. The presumed monthly and annual savings that would be achieved by changing provider will also be displayed. But it's not over."

In what sense?
“If the rate of the bill loaded is already the best on the market, we tell the user immediately, communicating it with an explicit message. This is how we keep our promise of transparency and fairness. This is the philosophy underlying the entire platform: the user comes first, who we want to put in the position to choose in the best possible way and with full awareness. It's the same reason that pushed us to put order in the way we present offers as well."

What is it referring to?
“Today the market is full of offers. There are hundreds of them. We also have a wide range on Comparable, but they are presented with criteria that are much closer to people's needs. In fact, we have preferred to expand the range of offers, giving space to as many brands as possible, always showing the best rate for each one, based on the sorting and filters selected. This guarantees the user the possibility of making a more informed comparison with other platforms."

And this is where consultancy comes into play.
“Of course, the added value of our consultants is that they are experts and rooted in the area. They know what they're talking about. Professionals who do not limit themselves to providing simple comparisons, but guarantee real personalized advice, guiding users in the choice process. The combination of technological innovation, transparency and clarity, wide range of suppliers and consultants' expertise, makes Comparabile an unrivaled partner on the market, for those seeking not only to save but to do so in an informed and conscious way".

What future for Comparabile?
"The future of Comparabile is full of challenges. We are only at the beginning. We aim to grow and expand our services, introducing new features that increasingly respond to user needs. We are exploring new ways of using technology and intelligence artificial, with the aim of making the comparison process even more intuitive, complete and advantageous. As mentioned, we aim to become the point of reference for Italian families. And, to do so, it is essential to bet on quality and innovation".

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